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Category Archives: In General
Unique Selling Proposition (USP)
You know who your ideal client will be and how you’re going to position yourself in the market place but…how are you going to communicate all this to your customers to ensure you attract the right ones? Continue reading
Identify Your Ideal Client or customer
It is much more complicated. Following on last week’s blog (and leading in to next week’s), knowing who your ideal customer will be, helps you target your marketing plan. Continue reading
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What products and services should you offer?
As small business owners, especially when we’re just starting out, we tend to feel obligated to accept every bit of business that comes our way. Continue reading
Your Business Persona
Your business persona is the face you put forward to your potential customers. Who are you? What do you value? What makes you unique? Who do you help? How do you help them? Continue reading
Using Personas
Our customers affect every aspect of our marketing efforts. If we don’t know where they are we’ll miss them. Continue reading
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WHOA – Back up
And I mean that literally. For everyone, small business owners, grandmas and grandpas, grad students and grade school scholars make sure you back-up your computers. Make a recovery CD or DVD when you first buy a new computer. Your computer … Continue reading
Why am I suddenly receiving spam!
Personally speaking, I would hesitate to do anything that makes it more difficult for customers to contact you especially since even the most basic email programs contain some form of spam filter. Continue reading
Do you need a website?
…if you’re a small business owner, it’s vital to ensure that a website is the right way to spend your advertising dollars. Continue reading
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