Category Archives: In General

A beginners guide to web design: the process, some tips, the advantages and the extras.

Unique Selling Proposition (USP)

You know who your ideal client will be and how you’re going to position yourself in the market place but…how are you going to communicate all this to your customers to ensure you attract the right ones? Continue reading

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Identify Your Ideal Client or customer

It is much more complicated. Following on last week’s blog (and leading in to next week’s), knowing who your ideal customer will be, helps you target your marketing plan. Continue reading

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What products and services should you offer?

As small business owners, especially when we’re just starting out, we tend to feel obligated to accept every bit of business that comes our way. Continue reading

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Your Business Persona

Your business persona is the face you put forward to your potential customers. Who are you? What do you value? What makes you unique? Who do you help? How do you help them? Continue reading

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Using Personas

Our customers affect every aspect of our marketing efforts. If we don’t know where they are we’ll miss them. Continue reading

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WHOA – Back up

And I mean that literally. For everyone, small business owners, grandmas and grandpas, grad students and grade school scholars make sure you back-up your computers. Make a recovery CD or DVD when you first buy a new computer. Your computer … Continue reading

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Why am I suddenly receiving spam!

Personally speaking, I would hesitate to do anything that makes it more difficult for customers to contact you especially since even the most basic email programs contain some form of spam filter. Continue reading

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Do you need a website?

…if you’re a small business owner, it’s vital to ensure that a website is the right way to spend your advertising dollars. Continue reading

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