Author Archives: fcw

Your Business Persona

Your business persona is the face you put forward to your potential customers. Who are you? What do you value? What makes you unique? Who do you help? How do you help them? Continue reading

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Using Personas

Our customers affect every aspect of our marketing efforts. If we don’t know where they are we’ll miss them. Continue reading

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Networking for Closet Wallflowers

Networking is a necessary evil for us small business owners. We need to take advantage of every networking opportunity we can and for many of us, this is the most difficult part of growing our business. Continue reading

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The Art of Storytelling

People forget facts but they remember stories. Stories make facts interesting and easier to remember. Continue reading

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Lead by Navigation

When people search for something on the internet, they have a question. To keep them on your website, they have to see a clear path to find an answer. Continue reading

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Online SEO Course for WordPress – hosted by Out-Smarts

Out-Smarts, an innovative Internet marketing company specializing in social media based in Vancouver, BC. is hosting a webinar about Search Engine Optimization (SEO) for WordPress on Sept.15/09. I’ve been to events they’ve hosted and been very impressed and I’m sure this one will be the same high caliber. Continue reading

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What’s all the Twitter about?

The vibe in Twitter-land is about sharing information. There is a constant stream of links to blogs and articles coming into my account about subjects that interest me. Continue reading

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