Research Rots the Brain

This has been a week of planning meetings and research and I have come to the conclusion that everyone’s brain has a saturation point and once you’ve reached it, anything else acts like a toxin.

I say this is all seriousness.

Like most entrepreneurs, I have several projects on the go at any given time. Most of mine are quite brain intensive. Meaning I need to concentrate in order to complete the task at hand.

Because I’m fascinated by social media and the way small businesses like myself can use it. I’m always reading and coming up with great ideas. Unfortunately, this means I often become overwhelmed with the possibilities and end up slowing down, or even stopping, to ponder them.

Toxic!

My advice:

Research enough to stay at the top of your game, but stop yourself from chasing every bright new shiny play-toy that comes along. Believe me, I know how hard that is. You don’t want to miss out on something that might help your business, yet chasing rainbows takes time and attention away from your goal.

Helpful Hint:

Have a solid business and marketing plan. Use them to quickly judge whether the newest craze will help. If not, ignore it. If you’re unsure, check back in three months to see if it’s still around. If it is, look to see if there have been any improvements made to give it a clear benefit.

Having a solid game plan saves time, energy and rescues you from brain rot!

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2 Responses to Research Rots the Brain

  1. Here’s an article on why multi-tasking can actually decrease your effectiveness. You might try this fellow’s technique of steadfastly only allowing yourself to do one thing at a time.

    http://blogs.hbr.org/bregman/2010/05/how-and-why-to-stop-multitaski.html

  2. fcw says:

    What a great article. Thanks for sharing it. I’ve heard several times about multi-tasking being bad for you, but I really like his less that scientific, practical findings.

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