Business Cards

When I was at Freelance Camp last weekend, there was a lot of buzz about business cards. Are they useful? What information should you put on them? What do you do with them?

The Consensus:

Business Cards still work. They are convenient and definitely give a professional impression. After all shouting out your contact information during a networking event is awkward and inefficient, one missed number or letter and you’ve lost the contact.

What information to put on your card depends on your business. Not everyone needs a phone number and if your customers aren’t on Twitter, maybe there is other information more relevant than your @name.

There is a lot of thought given to the designing of business cards and as most of us know, good quality business cards are not cheap.

Make sure you always treat business cards as an extension of the person giving you their card. Even if you don’t see how your two businesses can collaborate or work together, you have no idea who else that person knows. So treat them as you would a prized customer.

Thank them for their card. Look at their card. If there is something that catches your eye about the card comment on it.

The jury is still out on writing on the back of the business card. In some cultures it’s considered rude. When I decide to write on a card, I says something to the giver about wanting to remember a particular part of our conversation or how I thought our businesses could work together or so I’d remember to tell a friend of mine about them. I feel better letting them know why I’m defacing their card.

Extra Tip:

People like being remembered.

Although, personally I’m not fond of the form “it was great meeting you’ emails cluttering up my inbox, especially if the person was pillaging for cards, “Hihere’smycardcanIhaveyoursthanksbye-next!”

When I get home, I send emails to anyone I promised to follow up with then I put the information from the business cards I’ve collected into my database. Along with where I met them, who else was in the group, items that came up in conversation like family, pets, hobbies & interests etc.

The next time I see them on an attendee list, I’ll review my information before the event and add any new relevant info bits for the future.

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2 Responses to Business Cards

  1. Dale Heathman says:

    There are some folks who cram up their business cards with all the information it can hold. This is not done, for a business card is business card and not sales literature. Let the additional info be there on your sales literature and keep the business card as simple as possible. This will ensure that the card will be able to pass across the information it was supposed to convey immediately. Would you rather want that the CEO of a reputed company scanned all through your business card just to find your contact information? A proper business card design should have as much `white space as possible on it. People should be able to access the necessary information immediately..

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  2. Esperanza Hotaling says:

    If you sell product, consider including your card with the product when it is delivered to your customer. Same goes for services. For example, if you are an auto mechanic, consider slipping your business card in your customers car visor, or create a sticker business card that will adhere to a discrete area of the customers car windsheild. If you provide regular on-site services, consider a business card magnet to be prominently placed on a refrigerator, or filing cabinet. Keep in mind, you dont need to actually sell product, or deliver service to ensure your business card gets and stays in the hands of others. Include your business card with every piece of correspondence: quotes, RFPs, letters, even photocopy your business card and include it in fax transmissions. When mailing out information, include it in the mailing by stapling your card (if possible) to the bottom or top corner of your letterhead.;

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