Validating Your Expertise

I came across Ezine @rticles this past week and found the concept quite interesting.

You publish an article to their database and it is then made available to their subscribers to download and use in their newsletters etc..

Now, I know what you’re thinking. Why would I take the time and trouble to write an article then let other people use my hard work and research without demanding some sort of compensation… and you’d be absolutely right.

But remember, not all payment is monetary.

Part of the rules for subscribers to be allowed to use the articles from this database is that the author must be credited. This means you still have the byline and as long as you entered your URL in your profile information, the article will link back to your website. I don’t need to tell you how important back links are to the search engines.

So the better, more relevant and well written your article, the better chance it has of being used. The more your articles are used, the more links come back to your website. The more links there are the more opportunity for potential customers to follow them.

The best part is that people are seeking out your website because they already have a positive impression of you, and your expertise, based on what you’ve written in your article.

Bonus:

This also works the other way. If you have a newsletter and have started running out of fresh ideas for each new issue, you can search the database for interesting articles to use (while properly giving credit to the author of course). It’s a win/win.

One cautionary note:

Make sure you read the rules. The formatting is very strict for the articles you upload. This is beneficial to you because it takes the guesswork out of trying to ensure your article will display properly over a broad range of browsers and screen resolutions.

This entry was posted in In General and tagged , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published.