What do you offer that makes you unique?
You’ve done your research you know your product or service inside out and backwards. You know who your ideal client will be and how you’re going to position yourself in the market place but….
How are you going to communicate all this to your customers to ensure you attract the right ones?
Your unique selling proposition is often as simple and as complicated as choosing your tag line. That one little sentence or phrase that instantly sets you apart from everyone else.
I’ve read a lot on the subject and listened to a few webinars and attended a few seminars and they all seem to say the same thing:
- Define what makes you special as a service, as a company or the products you offer.
- What do you offer that no one else does?
- What do your customers value, how can you impart your own similar values.
This is part of building your brand.
It’s not an easy task. Even in my own businesses I’ve had to re-evaluate my ideas. For SNB Consulting Services, my first tag line was ‘Simple, Effective Web Design’. It wasn’t until after my business cards were ordered that I realized I had missed a major part of identifying my business and market. My tag line now reads’ Simple, Effective Web Design for New and Small Business’. Those extra few words tell people immediately what type of web design I do, who I want as customers and my philosophy regarding what I think is a good design.
If a potential customer wants a flashy, flash design, they’ll pass me by. This is good because it will allow me more time to spend with the customers I really want to have. It’s a win/win.
If you can find a way to connect to your customers emotions or their ‘pain point’ (why they’re looking for your service to begin with) you’ll have an even more effective Unique Selling Proposition to attract the customer you want.