Unique Selling Proposition (USP)

What do you offer that makes you unique?

You’ve done your research you know your product or service inside out and backwards. You know who your ideal client will be and how you’re going to position yourself in the market place but….

How are you going to communicate all this to your customers to ensure you attract the right ones?

Your unique selling proposition is often as simple and as complicated as choosing your tag line. That one little sentence or phrase that instantly sets you apart from everyone else.

I’ve read a lot on the subject and listened to a few webinars and attended a few seminars and they all seem to say the same thing:

  • Define what makes you special as a service, as a company or the products you offer.
  • What do you offer that no one else does?
  • What do your customers value, how can you impart your own similar values.

This is part of building your brand.

It’s not an easy task. Even in my own businesses I’ve had to re-evaluate my ideas. For SNB Consulting Services, my first tag line was ‘Simple, Effective Web Design’. It wasn’t until after my business cards were ordered that I realized I had missed a major part of identifying my business and market. My tag line now reads’ Simple, Effective Web Design for New and Small Business’. Those extra few words tell people immediately what type of web design I do, who I want as customers and my philosophy regarding what I think is a good design.

If a potential customer wants a flashy, flash design, they’ll pass me by. This is good because it will allow me more time to spend with the customers I really want to have. It’s a win/win.

Added hint:

If you can find a way to connect to your customers emotions or their ‘pain point’ (why they’re looking for your service to begin with) you’ll have an even more effective Unique Selling Proposition to attract the customer you want.

This entry was posted in In General and tagged , . Bookmark the permalink.

7 Responses to Unique Selling Proposition (USP)

  1. Georgina says:

    Without a selling point the bunsseis is going nowhere.I don’t think people would even start a bunsseis if what they were selling didn’t have something different.

  2. Kevin says:

    HI Everyone. Well it won’t be long now before I get to see the gang at Oblio’s. I’m sure lonoikg forward to it. I will be leaving on Mon. the 21st. to Detroit. That’s a part of the country I’ve never been to. Hope the snow holds off. I don’t need to see any of the white stuff. And really excited to watch the Packer’s beat the Lion’s. They just better bring their A game. I will also be visiting a grade school classmate while in Detroit for lunch. She lives in Lexington now but lived in Sterling Heights at one time. Haven’t seen her in years. So I’m starting to pack, will see you all soon. Randy you’ll have another pair of hands if needed to help with mom. Tell her she’s been in my prayers. Love Marie

  3. I wanted to thank you one more time for your amazing web page you have developed here. It’s full of ideas for those who are truly interested in this kind of subject, specifically this very post. Your all actually sweet plus thoughtful of others and also reading your site posts is a great delight if you ask me. And exactly what a generous gift! Ben and I are going to have excitement making use of your points in what we should instead do in the near future. Our listing is a distance long and simply put tips might be put to fine use.

  4. IJWTS wow! Why can’t I think of things like that?

  5. Simply wish to say your article is as astounding. The clearness in your post is just nice and i can assume you’re an expert on this subject. Well with your permission allow me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please continue the gratifying work.

  6. Kerman says:

    Hi Randy, Sorry to hear about your challenges with your mom. We know it is not easy and our pyearrs are always with all of you. We thank-you for your pyearrs also. I know life has been crazy for all of us but let us know when things settle down so we can get together. Hi to Chris and Marie, also. Love, Debbie

  7. Great common sense here. Wish I’d thought of that.

Leave a Reply

Your email address will not be published.