The buzz about keywords.

Keywords are the commonly used words used to describe your product or services.

Let’s say you need to know about project management consultants in Vancouver. You type Project Management Consultant, Vancouver into the search field. These are your keywords. Keywords don’t need to be industry jargon, in fact the most effective ones usually aren’t.

Inserting keywords into the meta-data, non-visible information provided to the search engine, code part of your website used to be the best way to get your website to display when someone typed those words into a search. These days with thousands of websites devoted to any given topic, meta-data keywords have lost their effectiveness.

Spammers, never ones to waste an opportunity, made the situation even worse by flooding their websites with unrelated keywords to divert traffic from legitimate websites. Remember typing in something like Sesame Street and seeing websites listed that the Children’s Television Workshop would never have approved?

To make their searches more effective and combat abuse, Google and the other companies have developed complex algorithms to ensure the websites that display are the most relevant to the search criteria typed in. It sounds complicated but Google has an easy-to-read list of webmaster guidelines to follow. Most of them are very sensible and will help you create an easy to navigate and content rich website.

How to make the most of keywords:

The best way to utilize keywords without employing and questionable tricks is to plan your website well before you start. Use your keywords to name categories and sections. Use them in your headings and throughout your text to really show your knowledge and expertise.


For more tips return to SNB Consulting Services – Web Design 101
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Contact us directly at or 604 202 4519

About Sue Nelson Buckley

With years of experience in customer service and client relations, Sue Nelson Buckley has a unique perspective to help you understand web design and how to make your website work for you.
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10 Responses to The buzz about keywords.

  1. rudy says:


    Good points about website keywords and planning the content. We want our sites to be found by Google, but they still need to be (human) user-friendly.

  2. Helencita says:

    Video marketing is delteainfy just an option and evidently the wave of the future. You already know the reasons. If you are happy with your google status then maybe it is not something for you.~jennifer

  3. I’d venture that this article has saved me more time than any other.

  4. act right says:

    Cool! That’s a clever way of looking at it!

  5. I’d venture that this article has saved me more time than any other.

  6. That’s the best answer by far! Thanks for contributing.

  7. These pieces really set a standard in the industry.

  8. Saba says:

    nice looking, but faulaclty inaccurate! many of the grey sites are not blocked in China. For fairly good data on blocked sites, you can check

  9. Muhammet says:

    Surnpisirg to think of something like that

  10. Atieye says:

    This info is the cat’s paaamjs!

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