What is SEO anyway?

According to Wikipedia, SEO (Search Engine Optimization) is the process of improving the volume or quality of traffic to a website from search engines. (Wikipedia’s full explanation)

So what does that mean to you?

It used to be that you could pop a few keywords in the top part of your website’s code and voila, your company would automatically appear when someone searched for your product or service.

Times have changed and the competition has become fierce for the top spots in the search engine results. In some cases there are thousands of listings for the same topic, so how can you get yourself noticed?

Search engines have improved their ranking systems to ensure that only the best matches to your search request are displayed prominently. It’s in their best interest to provide only the most relevant and knowledgeable websites based on your search criteria.


Competition is huge among the big search engines. Microsoft has just released Bing to compete with Google and they’ve also merged with Yahoo, to really amp up the race for market share. Providing pure, unmanipulated search results is key to their business.

They are constantly updating their algorithms to keep out the spam and illegal SEO techniques. If your web designer promises to get you listed high on search rankings, be wary. Search Engines are very clear about what methods are acceptable and what will get your website banned from search results.

Best practices:

Check out Google’s Webmasters Guidelines. They have some very useful information written in an easy to understand format. There are several recommendations for content and navigation. I recommend reading these guidelines when first planning out your website as they are good advice even if you aren’t concerned about search engine optimization.


For more tips return to SNB Consulting Services – Web Design 101
or check out our website at http://snbconsultingservices.ca.
Contact us directly at sue@snbconsultingservices.ca or 604 202 4519

About Sue Nelson Buckley

With years of experience in customer service and client relations, Sue Nelson Buckley has a unique perspective to help you understand web design and how to make your website work for you.
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7 Responses to What is SEO anyway?

  1. Negro says:

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  2. I thought I’d have to read a book for a discovery like this!

  3. It’s a pleasure to find someone who can identify the issues so clearly

  4. Anna says:

    По този повод една голяма Google+ фенка написа:Dear Facebook,How about you get it so I can search my own shit first so all the thngis I love and thought were worth sharing aren’t lost in a fucking abyss.Sincerely,Alida, who still loves Google+ more for this reason alone

  5. Sashka says:

    no need to take other people’s nssnenoe so seriously (把口俾人強暴左兩次??). i read the comments left by the so-called anonymous, and his/her comments revealed how ignorant and illogical the person was, more than anything. nonetheless, just press the delete button like it’s spam or junk email. You are being very courteous, I wouldn’t even dignify such stupidity with a response.

  6. Have you ever thought about publishing an e-book or guest authoring on other sites? I have a blog based upon on the same topics you discuss and would love to have you share some stories/information. I know my subscribers would appreciate your work. If you are even remotely interested, feel free to send me an e mail.

  7. Demetri says:

    i got no energy to enettrain those kind of people with reasonshowever, their presence i could tolerate(got to let them use some of their negative energy SOMEWHERE, yeah i’m sort a social worker here)i’d just give them the same poker face every time they get out of line:”i told you you are not welcomed.”so now you know my S/M side, LOL

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