Content is king. Of all the components on your website, content reigns as the multi-tasking champion.
Content is your online salesperson available 24/7. The better your content, the more likely potential customers will find what they’re looking for and come back again… oh and they’ll tell their friends.
If your information is hard to read, potential clients won’t bother sticking around to figure it out. They’ll leave. Thanks to Google and the other search engines, your competition is only seconds away.
When a potential customer arrives on your website they should be quickly be able to identify your company name, see what products/services you provide.
Good content should be clear and concise. It needs to be your advertiser – keep it current and up to date. Visitors to your website will judge your entire business on what they find on your website. Make it an effective ambassador for your company to validate your expertise and build a foundation of trust between you and your potential customers. Then, your content should call them to action and convert them from visitors to purchasers.
Did you know? When formatted correctly, content is more effective than keywords for search engine optimization.