You want me to use Facebook to promote my business? Are you nuts?
I’m pretty sure that’s exactly what I said when I was told to use social media to market my business. Putting my good business name in the hands of a teenager’s toy like Twitter seemed ludicrous. I was certain it would cause more harm than good to my professional reputation.
But that was then and this is now.
If you are just launching your small business you can’t afford to miss out. Social media is free word of mouth advertising to a larger audience than you could imagine. According to recent statistics, the average age for Twitter is over 35. Linkedin members average 35-49 years old and most Facebook members are over 26.
With so much competition for business especially with such a low economy, businesses are going where they’ve never gone before. Small businesses are soaring. Check out this article in the New York Times on Marketing Small Businesses with Twitter.
Do not bombard your followers and fans with advertising. The key word is ‘social’. Establish a relationship with your readers. Get them interested in what you have to say, link to articles related to your product or service. Let them know about your company philosophy. The more they know the more they’ll remember you when it comes time for them to make a purchase.