You’re in the process of setting up your new business or investigating ways to expand the marketing strategy for your existing company. Everyone tells you to get a website. You think about that guy down the street who doubled his profits when he added his website and your teenaged niece can make one for free (well you should at least slip her $20 for her effort – but that’s a topic for another blog).
Stop! Before you go any further.
Websites are awesome. Yes, I’m biased; after all, I make my living building them. But if you’re a small business owner, it’s vital to ensure that a website is the right way to spend your advertising dollars. Websites can be a very cost effective way to promote your business, but if your audience isn’t online, your money can be better spent elsewhere.
When you first developed your business and marketing plans you identified your customers. If you haven’t already, now is the time to ask yourself, “Would these people be likely to search for my product or service online?”
If the answer is no, perhaps a website is not a good move for your business right now. Things change, come back and ask this same question in a year to re-evaluate.
If the answer is yes, “Let’s talk.”